why businesses should drop traditional product authentication
why businesses should drop traditional product authentication

Why Businesses Should Consider faster Authentication/Verification Processes


For a few years now, counterfeit products are fast becoming a global problem affecting brands across the different scope of industries. They have grown to become a dominant menace to the latest business modifications, wealth, and consumers. A detailed report published by EUIPO in 2017 says counterfeit products originate from all countries in the world and China is responsible for 72% of all counterfeit products in the EU, USA, and Japan.

Over the last three (3) decades, various product authentication technologies have been developed but are flawed in security, ease of use, or cost performance. Brands and organizations are always striving to have protection over their assets and products, especially from unlawful duplication among other issues. Counterfeiting has an atrocious impact not just on sales and profits but also on brand reputation. Brands and organizations are more centralized in improving product characteristics to amass more market distribution. This is because having a unique feature enables a product in building a brand identity that helps businesses build distinctiveness for themselves in the market. Ensuring that these authentic products reach the end consumer is a promise that must be fulfilled.

However, if the end-users don’t get access to these features because of fake product intrusion, the brand suffers massive losses and after a while drops from the market.
Counterfeit products bear serious losses to the government as well as any organization. Both bodies lose out on revenues likewise the good notoriety. The biggest losses however are experienced by the consumers who fall victims to fake and occasionally, critically bogus products. It is therefore of utmost importance that emerging companies update their product authentication and verification technologies in order to prevent duplication and damage of their products and brand identities.
In this article, we point out some advantages of using recent technologies over traditional ways of product verification and authentication.

Inability to replicate/ Uniqueness
Over 30 years back, the industry developed a range of product authentication technologies that can be scanned and used by anybody but are easy to replicate, hence they lack confirmation of authenticity. Recent product identity verification technologies like myidentitypay are structured in more complex, secured ways and covered with multiple elements making it next to impossible to replicate. These technologies create a unique security tag for products, enclosed with random structures that are protected from reproduction.

Easy accessibility for customers
Unlike traditional former ways of verifying and identifying products, recent technology such as myidentitypay is not reliant on visual, human, verification; the system does not require proprietary equipment or user training. They are easy-to-use authentication systems, involving an app, software, or APIs that could be deployed via any common smartphone. Normally, a user’s phone would be able to set up to read the serial number and authenticate the tag in limited time space, making other secondary verification outmoded and irrelevant. Customers and end-users will be able to get instant and easy access to verify the authenticity of the product and get access to product-related information through smartphone apps or web links. It is user-friendly such that authenticity verification happens almost immediately and with the right clicks.

Greater Visibility and marketability of Products
Easily scanned by every user, a security tag serves double functions, maintaining brand integrity and enabling product interactivity. Companies are empowered to gain greater visibility of the supply chain, and buying patterns and also protect their brand appearance. The best products securely connect brands, products, and users including a secure communication channel, enabling a broad range of interactive services, including customizable product and license information, a digital process system, audit and tracking actions, customer engagement, and marketing. On top of these interactive capabilities, it can open a 2-way communication medium, facilitating brands to directly send messages.

Easy Integration
Myidentitypays app on verification makes it possible for users not only to identify the authenticity of the product but also to know the product’s details and origin. Additionally, product authentication resources such as myidentitypay’s APIs make it easier to integrate into a company’s or brand’s own app.
The product verification technology of myidentitypay helps in prohibiting and exposing counterfeit products, thereby enabling the company to take appropriate decisions. Our comprehensive product authentication APIs provide the company instant access to all consumer verification activities, revealing irregularities in business arrangements and counterfeit products. Click on Myidentitypay.com to find out more.

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