Data Privacy Day 2024, Prembly
Data Privacy Day 2024, Prembly

Taking Control of Your Data: Insights from Our Team


Data Privacy Day, celebrated every year on January 28th, is a global initiative that champions the cause of privacy and data protection. It’s a day dedicated to raising awareness, promoting best practices, and encouraging individuals and businesses to reflect on their data privacy strategies. 

The theme for this year, “Take control of your data,” is particularly relevant in the identity and compliance ecosystem. It underscores the importance of privacy protection, where individuals are empowered to safeguard their personal information. This is especially crucial in identity services, where sensitive data is routinely handled, necessitating heightened awareness and assertiveness regarding data usage, storage, and sharing.

The theme also aligns with increasing data protection laws and regulations worldwide, such as the General Data Protection Regulation (GDPR) in Europe, among other global and local regulatory bodies. Compliance with these legal frameworks is imperative for identity and compliance services organizations. By taking control of their data, businesses contribute to adherence to these regulations, mitigating legal risks and building trust between service providers and customers.

Taking control of data also plays a pivotal role in risk mitigation, especially for digital businesses with high stakes in identity theft and fraud. In addition to risk mitigation, empowering businesses to take control of their data fosters a culture of enhanced security measures. This includes adopting robust practices such as using secure passwords, enabling multi-factor authentication, and staying vigilant against phishing attempts—essential components in protecting sensitive identity information.

Transparency and trust are further byproducts of individuals asserting control over their data. Transparent data practices build trust between individuals and organizations, laying the foundation for positive relationships and long-term loyalty. Trust is established when individuals control how their data is used and understand these processes, contributing to a healthier digital ecosystem.

Furthermore, the theme promotes a customized user experience. By actively managing their data, individuals can provide explicit consent for specific data uses, resulting in more tailored and relevant services without compromising privacy. This enhances user satisfaction and reinforces the idea that individuals should have a say in how their information is utilized.

Lastly, “Take control of your data” emphasizes the importance of empowerment in consent management. In the context of identity and compliance services, where obtaining and respecting user consent is foundational, individuals are encouraged to actively participate in the decision-making process regarding using their personal information. This empowerment strengthens the overall fabric of digital identity management, fostering a more accountable and user-centric approach.

As a global compliance and security provider, especially for businesses across emerging markets, we have enabled thousands of companies to seamlessly onboard their customers, keep out fraudsters, and maintain unshaken compliance online. We decided to interview a few of our team members on their insights on the topic and how we are actively helping to safeguard data through our compliance and security solutions.

Understanding Data Control

Some of our team members at Prembly shared their perspectives on the theme “Take Control of Your Data” in the context of our work in offering identity and compliance services.

What does the theme ‘Take Control of Your Data’ mean to you in the context of our work in the identity and compliance space?

Seun Alabi, our Director of Data Partnerships, highlights the importance of understanding why data is needed, how it will be used, and the ability to control its distribution. Kayode Olayiwola, our Head of Engineering, stresses robust security and clear data ownership. Nonye Ojei, our customer support specialist, and Fikayo Adebosin, our Cybersecurity Analyst, emphasize safeguarding personal information against bad actors and managing data securely and responsibly.

Adebola Orogun, Data Scientist and Lead Researcher, and Stephanie Ngozi, our Quality Assurance Engineer, underline the importance of transparency, choice and control, security and compliance, and user empowerment in identity verification. They also mention the right to data deletion and anonymization and the need to educate users for informed decision-making.

The team believes in transparency, accountability, access rights, portability, compliance with regulations, user empowerment, data deletion and anonymization, education, consistent communication, privacy and security, choice and control, and innovation and value.

Our Services in Action

Seun highlights the importance of clear consent and proper data management policies. By implementing these practices, we empower individuals and organizations to have autonomy over their data in a compliant way. This not only enhances trust but also ensures that our services are in line with global best practices and compliance standards.

Kayode emphasizes the role of our services in enhancing security during online transactions and onboarding processes. According to him, “We provide a secure and positive user experience by leveraging AI and biometric technologies. This meets regulatory requirements, enables users to manage their data, and proactively contributes to transparency and control.

Nonye provides a specific example of a financial institution that enhanced its data control by implementing our identity verification solution, Identitypass. She says, “This streamlined their onboarding process, ensuring secure and compliant transactions while giving clients better control over their data.”


Adebola shares an example of a healthcare organization using our identity verification solution. “By paying attention to data privacy, patients can choose which information to share with specific healthcare providers, ensuring control over their medical data. The organization benefits from compliance assurance and streamlined patient onboarding, demonstrating how control translates to trust and efficiency.”

Stephanie discusses how we enable our customers to design and implement an advanced identity verification system, leveraging technologies and best practices to create a secure, transparent, user-friendly identity verification process.  She says, “The features of our system, such as user consent, data minimization, and data protection, enhanced user experience, trust, and loyalty while ensuring compliance with the latest data privacy laws and standards.”

Our services significantly impact data control, security, and compliance while improving user experience and trust.

Empowering Individuals and Businesses

How can individuals or businesses better ‘Take Control of Their Data’?

Seun advises individuals to read terms of service and cookie policies thoroughly before granting consent and to be cautious about sharing sensitive information. For organizations, she emphasizes the importance of transparency, accountability, and following best practices for security and compliance.

Kayode encourages individuals and businesses to protect their digital identity and their customer’s data with diligence. Nonye advises firms to leverage our identity verification solution for secure access and encourages individuals to update passwords often and be careful about sharing sensitive information online.

Fikayo suggests businesses develop a data governance framework, implement compliance measures, use data anonymization and encryption, conduct regular data audits and assessments, and invest in identity and access management (IAM) solutions.

Adebola advises individuals to review privacy settings, use strong passwords and 2FA, monitor data breaches, and leverage identity management tools. For businesses, he suggests implementing data governance policies, investing in robust security measures, prioritizing transparency and consent, and staying informed about regulations.

Stephanie advises individuals and businesses to educate themselves about data privacy laws and standards, evaluate their data practices, use their services, and be proactive and vigilant.

Key Takeaways

In summary, the key insights from our team members’ responses emphasize the importance of understanding and managing personal data responsibly and securely. They highlight the need for transparency, accountability, and compliance in data practices and the role of advanced technologies in enhancing data control and security. They also underline the significance of user consent, data minimization, and robust security measures in protecting personal information.

The primary advice for individuals is to be cautious about sharing sensitive information and to review privacy settings regularly. It is also essential for businesses to implement data governance policies, invest in robust security measures, and stay informed about regulations while leveraging our identity verification and compliance services for secure access and data management.

The practicality of all the mentioned tips lies in the ability to enhance data control, security, and compliance while improving user experience and trust. The benefits include:

Importance of data Privacy
Importance of data Privacy
  • Increased confidence in managing sensitive information.
  • Compliance with regulations.
  • Enhanced customer trust and loyalty.

We would love your thoughts on the ‘Take Control of Your Data’ theme. If you have any questions or want to learn more about our services, please don’t hesitate to contact us.

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