Prembly case study 1 scaled
Prembly case study 1 scaled

How Prembly is Bringing Order to West Africa’s Database Chaos


Hey there! Did you know that West Africa’s lack of a centralized database in most of its countries is causing major headaches for many industries, including compliance? Yep, it’s a pretty big deal, and everyone’s scratching their heads trying to figure out what to do about it. So, what’s the plan? How can we tackle this challenge smartly and effectively and won’t cause even more problems down the road? You’re lucky because this read is your golden ticket to sweet insights! Let’s dive in right away!

In this article, we’re spilling the tea on:

  1. Why not having a unified database can be a total nightmare for businesses
  2. The identity crisis that can arise from this messy situation
  3. How Prembly saves the day by tackling the challenge of a centralized database in most West African Countries!

So grab a steaming cup of your preferred beverage as we delve into the heart of the matter!

West Africa’s Data Dilemma: Challenges with Data Management in West Africa

West Africa’s dream of digitally cruising into the future is currently stuck in traffic, like a driver caught in the infamous Lagos rush hour traffic! You might wonder why this statement is being made. It’s simply because databases in most West African countries are as scattered as a bunch of confetti at a parade.

Imagine a vast and vibrant region with 16 unique countries, over 400 million people, and a whopping 500 languages — talk about diversity! Each country has its own fascinating culture and rich history, making the region one of the most complex and fascinating on the continent.

But hold on a second; here’s where things get tricky: despite this diversity and complexity, most countries in this region lack a unified database to track their citizens’ information. Yikes! Can you imagine the chaos that ensues when vital information isn’t properly organized and stored? It’s a major problem that affects every aspect of society.

The absence of a central hub for all her information has caused major chaos and confusion between government departments and institutions. Translation? We’re talking about many inefficiencies, delays, and straight-up mistakes when it comes to managing data. Without a unified database, identity management becomes a complete mess. It’s like trying to solve a puzzle with missing pieces; you can’t get the full picture.

Identity Verification Gone Wild: Hilarious Fiascos in a Database-Free World!

In West Africa’s tech world, identity verification ensures a seamless and secure user experience. With the growing number of tech-savvy Africans, nailing down accurate identity verification is more critical than ever. However, the absence of a unified database makes verification challenging. It almost feels like trying to solve a mystery with scattered clues across different crime scenes.

The problem is that different government and private organizations like to keep their own secret stash of information, so there’s no one-stop-shop for the truth. This makes it super tricky to verify someone’s identity correctly.

But here’s the kicker: this poses some seriously grave consequences for companies trying to verify their users’ identities. It’s like a wild goose chase trying to authenticate the legit users from the fakers! Not exactly a walk in the park. Right?

Let’s look closely at what happens when companies can’t properly verify their users.

The Tricky Task of Onboarding Customers

Not having a unified database can really make things a pain in the neck, as exemplified by a customer’s use case where multiple accounts are being created by the same user.

  • User A was sneaky and used various aliases and naming conventions to open different emails.
  • User A then uses these emails to sign up on the customer’s platform!
  • But wait, it gets even trickier — User A then uses different verification channels to verify their identity, bypassing the verification system like a ninja in the night.

With use cases like this, it can spell trouble with a capital T! Businesses might have to deal with some rather terrible consequences due to this.

A Place Conducive for Fraudulent Activities

When businesses can’t tell, who’s who, it’s like a total freakout. Fraudsters might create many fake personas and use them to perform fraudulent activities. From writing fake reviews to making fraudulent purchases and even stealing identities, with no way to keep track of users, it’s a free-for-all. Businesses may incur significant financial losses as a result of this.

The Chaos of Compliance

Let’s talk about the compliance nightmare this causes for companies. They have to ensure they comply with regulations and laws that require them to verify their customers’ identities. They can’t be 100% sure they are doing it right without a unified database. If companies don’t follow the rules for checking people’s identities, they could end up with seriously unhappy regulators breathing down their necks — which means major fines and legal headaches.

Fact or Fiction? The Case of Inaccurate User database

Without a centralized database, scammers can easily create multiple accounts and throw off the accuracy of the data. In fact, some startups have even found themselves in hot water (shh, no names mentioned!) because of fraudulent user databases. Unfortunately, this can result in erroneous conclusions being drawn, which can harm the business’s success.

Here’s How Prembly Takes on the Challenge

Now that we’ve established that not having a unified database can still be a major problem, you may be wondering what the way forward is. Fear not, dear reader! There is a light at the end of the tunnel, and a solution to this predicament exists!

Four in a Million: Rare Phenomenon of Individuals Sharing Same Names and Birthdays

In West Africa, the chances of finding two individuals sharing identical first, middle, and last names along with their date of birth are about as likely as winning the lottery while being struck by lightning at the same time. Yup, it’s a pretty rare occurrence. We’re talking about a minuscule probability that it’ll make your head spin, especially considering the sizeable population.

That’s why we strongly recommend that our beloved customers include all these details during onboarding. By doing so, they’ll take the first step in warding off those pesky fraudsters. Plus, they’ll ensure that no one can use different verification channels to pull a fast one and cause chaos.

Adding an Extra Dose of Protection

Another awesome way to solve this is by adding an extra layer of protection to ensure fraudsters don’t stand a chance. Prembly’s Face Liveness Check Verification is secure and can be incorporated into onboarding processes. This innovative feature verifies that the person on the other end is live and in person, not just a snapshot or a recording.

You might think, “Won’t that make the onboarding process longer and more tedious?” Well, sure, it might add a few extra steps, but it’s definitely worth it. You’re investing some extra time upfront to save yourself a lot of hassle. It’s like buying a good pair of shoes that will last you for years instead of a cheap pair that falls apart after a few weeks.

If you’re ready to take your business to the next level? Look no further than Prembly! Getting onboard with us is as easy as 1–2–3. Simply head to our website and explore the wide range of innovative products we have to offer. Trust us; you won’t regret it — we guarantee a seamless and enjoyable experience!

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